A new beginning
She knows her craft. She shouldn't need a second degree to run the business side.
About Laymin
Your business, in plain terms
Laymin is an expert on your own small business. It learns from the numbers your systems already collect (your register, your booking tool, your online store) and suggests plays that improve the shop, in plain English.
I'm Andrew, the founder. I started Laymin so that kind of help isn't something only big companies get.
The places people choose to come back to
What does Laymin do?
It turns the numbers your shop already makes into plain answers and next moves
Reads your numbers
Best day, slowest day, best seller, what's running low, all from the systems you already run, said plainly
Reports every Tuesday
The Weekly Report: what happened, what you ran, and what it did. Glanceable in ten seconds.
Suggests plays
What to do and how to do it. Laymin sets it up when you say so, then measures it against your own register
Every answer comes from your numbers. Never a guess. See exactly how it works
The name, the reason
Who is behind Laymin?
Laymin was founded by Andrew Amisola in New Jersey. The name comes from “layman's terms”: everything gets explained in plain words, so you always know what you're paying for and why it matters.
The promise is simple. You run the business. Laymin studies the numbers and tells you what they mean: which day is slow, what customers come back for, what's worth trying next. Your time goes back into the work only you can do.
Every kind of local shop
Who is Laymin for?
Independent local businesses: cafés and matcha shops, Pilates and fitness studios, salons and barbershops, boutiques and maker shops. First-time owners opening the doors, and family businesses handing the keys to the next generation. The heart of the business stays human. Laymin just reads the numbers.
A lasting legacy
Decades of experience shouldn't be discounted because the tools got complicated
The facts
Laymin at a glance
- Company
- Laymin LLC
- Founded
- 2026
- Based in
- New Jersey
- Serves
- Independent local businesses across the United States
- Contact
- hello@laymin.co
Andrew Amisola
Founder, Laymin